Pepsi Cafe is not the soda maker’s first rodeo when it comes to cola-coffee drinks. The announcement comes on the heels of rival Coca-Cola’s announcement of their own line of cola-flavored energy drinks. The new beverage is made with Arabica coffee and will be available in two flavors, Original and Vanilla.
“For me it’s always been the lifestyle of riding a bike and I think that carries on in what we’re trying to do.Aimed at those looking for a midday boost with a little fizz, PepsiCo has announced Pepsi Cafe, a carbonated cola and coffee mashup with double the caffeine of a regular Pepsi. “It’s never been about the performance of a bicycle,” he said. Salvatore is now proud to set roots in his hometown and locally manufacture one-of-a-kind bikes, and hopes to inspire others to start riding a bike. We’re making our first round of bikes made in Lima and it will be our first made outside of Chicago bicycles.”
“Another cool thing, speaking of my Peruvian heritage, we actually got this done: This is from where my mother is from. “I still can’t get over the fact that people buy the bikes that we make, and I’m always appreciative of it,” he said. When customers are happy with the results, Salvatore is too.
“Those record players are from my parent’s basement, from my great-grandparents who lived in Chicago, it was just building dust in the basement of my parent’s house,” he said. This is our big bang, and from here we created a bunch of little universes all around the city from little and big coffee shops to bars to diners, so it’s become a hospitality company on its own, which is super exciting,” he said.īut it’s the essence of the shop that Salvatore says makes it special, paying homage to his roots. “The bike room used to be right here, but because of the bike demand we had to expand the bike room.”ĭespite the hardships of the pandemic and the supply chain challenges, Salvatore has managed to stay afloat opening other businesses around the city. “We have this space here and actually during COVID we expanded, so we used to have an office here, and we turned this into a bike room,” Salvatore said. What started as a small coffee and bike shop in 2012 has grown into its own brand. “You pick one and work with a mechanic, and from there you build it out.” “What’s cool about it is that you come in as a customer and you can ride all the bikes. Or they can just come in, sip a cup of Intelligentsia coffee and hangout. Customers can come in and enjoy a cup of coffee while checking out a variety of custom made bikes. “In Chicago, we come from a rich history of all these manufacturers that once were here at the epicenter of cycling.” “Well, heritage for me was a term to celebrate not only my family heritage in Chicago, but also the cycling heritage,” Salvatore said.
That concept slowly evolved when he opened his first shop Heritage Bikes & Coffee in Lakeview. Salvatore is a fifth-generation Chicagoan, but when he lived in New York, he and his buddies started a bicycle business from his basement. “It was really easy to see how people were engaging with me when they had a coffee in hand, and I thought let’s create that environment permanently.” “The idea of pairing bikes and coffee actually came out because we did a lot of street fairs and festivals and we couldn’t afford rent in New York,” said Salvatore.
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